Spotify Plays Can Increase iTunes Sales.
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Apparently, Spotify, the music browsing application, can increase iTunes sales. Some sales in creased by $30%! This is huge, since artists can now benefit much more from letting Spotify stream them. Here's how it works. People browse through albums in Spotify, and look for songs they like. If they like it, they are asked if they want to buy it in iTunes. This is how all the revenue has come in. Studies show that people streamed the album with no ads, buy the song in iTunes. This is huge for Apple and Spotify, since they can market it to their liking and make more money to come.
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